Subhu Mehalingam
Subhu Mehalingam
Subhu Mehalingam
Membership Plans for Toothsi
The project brief was to introduce two upgrade plans, Toothsi Gold and Toothsi Express, to be offered as add-on features in addition to Toothsi's Easy Plan.
Role
Role
UI/UX Design
Prototyping
Testing
UI/UX Design
Prototyping
Testing
Team
Team
Sonu Anand (PM)
Sonu Anand (PM)
Timeline
Timeline
Jun 2024 (2 weeks)
Jun 2024 (2 weeks)
Challenge
Challenge
The challenge was to design and develop two upgrade plans that seamlessly integrated with Toothsi's existing membership structure and increase the value proposition for our users.
The challenge was to design and develop two upgrade plans that seamlessly integrated with Toothsi's existing membership structure and increase the value proposition for our users.
Results
Results
I collaborated with one of our product managers from ideation, design, prototyping, testing to deployment for development for both web and mobile platforms, and building the backend workspace for internal operations.
I collaborated with one of our product managers from ideation, design, prototyping, testing to deployment for development for both web and mobile platforms, and building the backend workspace for internal operations.
After conducting market research to understand user preferences and industry standards in dental care memberships, we identified opportunities to improve our offer and meet customer expectations.
After conducting market research to understand user preferences and industry standards in dental care memberships, we identified opportunities to improve our offer and meet customer expectations.
Looking back
Looking back
The project underscored the importance of collaboration and following an iterative design process considering the tight deadline.
The project underscored the importance of collaboration and following an iterative design process considering the tight deadline.